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H1 length

headings.h1_over_70_chars
Priority
Low
Severity
Info

What we look for

These pages have an H1 heading (the main heading at the top of a page) longer than 70 characters. Only pages search engines may list are counted.

Why it matters

A long main heading is harder to take in at a glance and blurs what the page is mainly about.

How to fix

Shorten each main heading in the CMS or page template to the page's topic, and move the detail into the text below it.

Where you’ll see it

The id is stable, and every surface uses it, so it’s the thing to search for or hand to an agent.

Terminal
When it is one of the five findings under Fix first, raptor crawl prints the id under it.
Check: headings.h1_over_70_chars
crawl.json and the CSV
The crawl JSON names the finding by this id, and so do the CSV and raptor_query.
"check_id": "headings.h1_over_70_chars"
The HTML report
This link opens the finding in the report, and each finding shows its id.
crawl.html#finding=headings.h1_over_70_chars
MCP
raptor_findings with this check_id returns the finding in full, with a fix brief ready to paste into a task. If it didn’t fire, it says why.
raptor_findings {
  "job_id": "...",
  "check_id": "headings.h1_over_70_chars"
}