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Short meta description

meta_description.below_70_chars
Priority
Low
Severity
Info

What we look for

These meta descriptions (the summary search engines may show under the title) are shorter than 70 characters. Only pages search engines may list are counted, and text in wide scripts such as Chinese is skipped.

Why it matters

A very short summary leaves out reasons to visit, and search engines are more likely to replace it with text of their own choosing.

How to fix

Expand each description in the CMS or page template to a sentence or two that says what the page offers and why it is worth a visit.

Where you’ll see it

The id is stable, and every surface uses it, so it’s the thing to search for or hand to an agent.

Terminal
When it is one of the five findings under Fix first, raptor crawl prints the id under it.
Check: meta_description.below_70_chars
crawl.json and the CSV
The crawl JSON names the finding by this id, and so do the CSV and raptor_query.
"check_id": "meta_description.below_70_chars"
The HTML report
This link opens the finding in the report, and each finding shows its id.
crawl.html#finding=meta_description.below_70_chars
MCP
raptor_findings with this check_id returns the finding in full, with a fix brief ready to paste into a task. If it didn’t fire, it says why.
raptor_findings {
  "job_id": "...",
  "check_id": "meta_description.below_70_chars"
}