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No structured data

structured_data.missing
Priority
Low
Severity
Info

What we look for

Raptor found no structured data (code that describes the page's content to search engines) on these pages, in JSON-LD or microdata form.

Why it matters

Structured data does not raise rankings, but it lets eligible pages show rich results, such as stars, prices or breadcrumbs. Many pages have no type that earns one.

How to fix

Add JSON-LD structured data that fits each page, such as Organization, Product or Article, through the CMS, page template or an SEO plugin.

What it cannot know

RDFa, a third way to write structured data, is not detected.

Seen in a real crawl

From a crawl of Millbrook Hardware (the broken fixture), a test site from Raptor’s fixture suite.

Low

8 pages have no structured data

  • /
  • /about/
  • /noindex-meta
First 3 of 8 addressesPaths on http://127.0.0.1:8001raptor 0.3.0, 17 Oct 2026

Open this finding in that crawl’s report

It also fired on the js-heavy fixture.

Where you’ll see it

The id is stable, and every surface uses it, so it’s the thing to search for or hand to an agent.

Terminal
When it is one of the five findings under Fix first, raptor crawl prints the id under it.
Check: structured_data.missing
crawl.json and the CSV
The crawl JSON names the finding by this id, and so do the CSV and raptor_query.
"check_id": "structured_data.missing"
The HTML report
This link opens the finding in the report, and each finding shows its id.
crawl.html#finding=structured_data.missing
MCP
raptor_findings with this check_id returns the finding in full, with a fix brief ready to paste into a task. If it didn’t fire, it says why.
raptor_findings {
  "job_id": "...",
  "check_id": "structured_data.missing"
}